Category Archives: marketers

Cultivating a Culture of Failure

In 2000/01 I was fortunate enough to work for http://www.lastminute.com in the UK.  During this time I worked very closely with Carl Lyons – Marketing Director, and had a great amount of contact with co founders Martha Lane Fox and Brent … Continue reading

Posted in culture, failure, keeping it simple, lastminute.com, marketers, opinion, Uncategorized | 1 Comment

Digital – live it, love it!

A friend recently said to me she wanted to learn more about digital marketing and the digital world in general. She asked what she should read and how I got so involved in it. Her questions made me realise digital isn’t … Continue reading

Posted in career, digital life, marketers, online purchase, opinion, personal brand, social media | Tagged , , | 1 Comment

Playing dumb – making it work for you

Much of my career has been spent liaising between marketing/the business and the IT department in number of industries I knew nothing about until I was part of them. With CRM and web being my major specialities since my first … Continue reading

Posted in building trust, career, marketers, personal brand | Leave a comment

Me and my masters in fluff

From 2002 to 2005 I did my Masters in Marketing (aka Masters in Fluff) at Swinburne University and it was the hardest and most rewarding task I have ever completed. I had decided in about 1999 that I would start my … Continue reading

Posted in career, education, marketers, personal brand | Leave a comment

Pricing, Finance/Admin and Customers

I have been very closely associated with call centres for a large part of my career and I now have overall responsibility for a small customer service centre. Last week one of my staff called me up to say a customer had purchased … Continue reading

Posted in customer Experience, customer loyalty, customer service, lifetime value, marketers, pricing | 2 Comments

Expect to be made redundant

Recently I was at a mentor induction program for women in marketing and two of the other mentors, whom I think were a couple of years older than I am, were discussing how they had recently been made redundant. I … Continue reading

Posted in career, marketers, personal brand | Tagged | 1 Comment

Brand promise – are you keeping it?

Reading the mumbrella article by Tony Richardson on how much he loves the ANZ Banks’ Barbara Ads reminds me of how much I don’t love them. The ANZ ads annoy me and highlight the gap between what their brand campaign promises and the … Continue reading

Posted in ATL, brand promise, customer service, marketers | Tagged , | Leave a comment