Category Archives: brand promise

Synoposis Nick Marvin Perth Wildcats

Nick is the CEO of the Perth Wildcats basketball team, he was recruited for his experience in turnaround management as opposed to being  a sporting specialist. He was brought on board to the Perth Wildcats to turn around their profitability … Continue reading

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Synopsis of ProBlogger

Part four of notes from Digital Sports Summit – hope I’m not boring you all stupid and you’re finding this vaguely useful! Darren Rowse is a Melbourne Blogging institution, he gave some great tips on blogs but this transalates on … Continue reading

Posted in blogging, brand promise, creating value, customer Experience, keeping it simple, personal brand, social media | Tagged , , , , , | Leave a comment

Synopsis of Jeramie McPeek at Digital Sports Summit

Wow I have just returned from Digital Sports Summit in Melbourne. What an amazing day… It was great to be inspired by others, hear what they’re doing and for me thinking great I am going OK got a long way to go but … Continue reading

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My first Telstra Rant!

Firstly I will start by declaring I worked for Telstra back in the 90s for four years before being made redundant. I bear no ill will toward the company for this – in fact, it was the best thing that’s … Continue reading

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Brand promise – are you keeping it?

Reading the mumbrella article by Tony Richardson on how much he loves the ANZ Banks’ Barbara Ads reminds me of how much I don’t love them. The ANZ ads annoy me and highlight the gap between what their brand campaign promises and the … Continue reading

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