Category Archives: sports marketing

How much control do you give to facebook?

Posted on June 20, 2011 by Behind the Line

For a while now I have been thinking about facebook and how much sporting organisations in particular but business in general, are giving over the control of their customers to facebook. A few people have got me thinking about this … Continue reading →

Posted in customer Experience, customer loyalty, Facebook, profitability, sports marketing, unique selling proposition | 1 Comment

Kim Trengove Tennis Australia Digital Team

Posted on June 17, 2011 by Behind the Line

Kim Trengove was the second speaker from Tennis Australia Digital Team which incorporates TA and the Australian Open . As a former fanatic (Boston Tie 1999, France final 2000 and Spain final 2001) and tennis lover I was thrilled to hear Kim … Continue reading →

Posted in lifetime value, social media, sports marketing | Leave a comment

Digital Sports Summit Kyle Spencer Warriors

Posted on June 16, 2011 by Behind the Line

First up as Digital Sport Summit was Kyle Spencer Executive Director Team Marketing at the Golden State Warriors. Kyle took us through some of the key growth stats for facebook and twitter. Medium 2009 2010 Twitter 75 mil 175 mil … Continue reading →

Posted in creating value, social media, sports marketing | 3 Comments

Synoposis Nick Marvin Perth Wildcats

Posted on July 20, 2010 by Behind the Line

Nick is the CEO of the Perth Wildcats basketball team, he was recruited for his experience in turnaround management as opposed to being  a sporting specialist. He was brought on board to the Perth Wildcats to turn around their profitability … Continue reading →

Posted in brand promise, customer Experience, customer loyalty, social media, social media policy, sports marketing | Leave a comment

Synopsis of Jeramie McPeek at Digital Sports Summit

Posted on July 7, 2010 by Behind the Line

Wow I have just returned from Digital Sports Summit in Melbourne. What an amazing day… It was great to be inspired by others, hear what they’re doing and for me thinking great I am going OK got a long way to go but … Continue reading →

Posted in brand promise, customer loyalty, digital life, Facebook, keeping it simple, social media, social media policy, sports marketing, Uncategorized | Tagged , , , , , , | 1 Comment