Category Archives: unique selling proposition

How much control do you give to facebook?

Posted on June 20, 2011 by Behind the Line

For a while now I have been thinking about facebook and how much sporting organisations in particular but business in general, are giving over the control of their customers to facebook. A few people have got me thinking about this … Continue reading →

Posted in customer Experience, customer loyalty, Facebook, profitability, sports marketing, unique selling proposition | 1 Comment

What? You want customers to pay us?

Posted on June 16, 2010 by Behind the Line

I will admit I have had a love-hate relationship with finance departments across a number of my positions. Finance’s job is to look at the bottom line and make sure we are managing revenue, expenses, cashflow and profitability, but on … Continue reading →

Posted in Billing, customer Experience, customer loyalty, customer service, unique selling proposition | Leave a comment

Tourism Australia’s New Ad Campaign

Posted on June 2, 2010 by Behind the Line

ATL marketing is not my area of expertise, but reading about Tourism Australia’s new ad campaign on mumbrella, and the subsequent comments, has got me thinkin’. Many people are saying the ad is cheesy and not representative of what Australia has to … Continue reading →

Posted in ATL, Australian Tourism, marketers, opinion, unique selling proposition | 1 Comment