Category Archives: unique selling proposition

How much control do you give to facebook?

For a while now I have been thinking about facebook and how much sporting organisations in particular but business in general, are giving over the control of their customers to facebook. A few people have got me thinking about this … Continue reading

Posted in customer Experience, customer loyalty, Facebook, profitability, sports marketing, unique selling proposition | 1 Comment

What? You want customers to pay us?

I will admit I have had a love-hate relationship with finance departments across a number of my positions. Finance’s job is to look at the bottom line and make sure we are managing revenue, expenses, cashflow and profitability, but on … Continue reading

Posted in Billing, customer Experience, customer loyalty, customer service, unique selling proposition | Leave a comment

Tourism Australia’s New Ad Campaign

ATL marketing is not my area of expertise, but¬†reading about Tourism Australia’s new ad campaign on mumbrella,¬†and the subsequent comments, has got me thinkin’. Many people are saying the ad is cheesy and not representative of what Australia has to … Continue reading

Posted in ATL, Australian Tourism, marketers, opinion, unique selling proposition | 1 Comment