Category Archives: career

Digital – live it, love it!

Posted on July 1, 2010 by Behind the Line

A friend recently said to me she wanted to learn more about digital marketing and the digital world in general. She asked what she should read and how I got so involved in it. Her questions made me realise digital isn’t … Continue reading →

Posted in career, digital life, marketers, online purchase, opinion, personal brand, social media | Tagged , , | 1 Comment

Playing dumb – making it work for you

Posted on June 17, 2010 by Behind the Line

Much of my career has been spent liaising between marketing/the business and the IT department in number of industries I knew nothing about until I was part of them. With CRM and web being my major specialities since my first … Continue reading →

Posted in building trust, career, marketers, personal brand | Leave a comment

Me and my masters in fluff

Posted on June 10, 2010 by Behind the Line

From 2002 to 2005 I did my Masters in Marketing (aka Masters in Fluff) at Swinburne University and it was the hardest and most rewarding task I have ever completed. I had decided in about 1999 that I would start my … Continue reading →

Posted in career, education, marketers, personal brand | Leave a comment

Expect to be made redundant

Posted on June 8, 2010 by Behind the Line

Recently I was at a mentor induction program for women in marketing and two of the other mentors, whom I think were a couple of years older than I am, were discussing how they had recently been made redundant. I … Continue reading →

Posted in career, marketers, personal brand | Tagged | 1 Comment