Monthly Archives: June 2011

How much control do you give to facebook?

For a while now I have been thinking about facebook and how much sporting organisations in particular but business in general, are giving over the control of their customers to facebook. A few people have got me thinking about this … Continue reading

Posted in customer Experience, customer loyalty, Facebook, profitability, sports marketing, unique selling proposition | 1 Comment

Kim Trengove Tennis Australia Digital Team

Kim Trengove was the second speaker from Tennis Australia Digital Team which incorporates TA and the Australian OpenĀ . As a former fanaticĀ (Boston Tie 1999, France final 2000 and Spain final 2001) and tennis lover I was thrilled to hear Kim … Continue reading

Posted in lifetime value, social media, sports marketing | Leave a comment

Digital Sports Summit Kyle Spencer Warriors

First up as Digital Sport Summit was Kyle Spencer Executive Director Team Marketing at the Golden State Warriors. Kyle took us through some of the key growth stats for facebook and twitter. Medium 2009 2010 Twitter 75 mil 175 mil … Continue reading

Posted in creating value, social media, sports marketing | 3 Comments