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Category Archives: opinion
Cultivating a Culture of Failure
In 2000/01 I was fortunate enough to work for http://www.lastminute.com in the UK. During this time I worked very closely with Carl Lyons – Marketing Director, and had a great amount of contact with co founders Martha Lane Fox and Brent … Continue reading
Posted in culture, failure, keeping it simple, lastminute.com, marketers, opinion, Uncategorized
1 Comment
Digital – live it, love it!
A friend recently said to me she wanted to learn more about digital marketing and the digital world in general. She asked what she should read and how I got so involved in it. Her questions made me realise digital isn’t … Continue reading
Posted in career, digital life, marketers, online purchase, opinion, personal brand, social media
Tagged customer experience, digital life, personal brand
1 Comment
Tourism Australia’s New Ad Campaign
ATL marketing is not my area of expertise, but reading about Tourism Australia’s new ad campaign on mumbrella, and the subsequent comments, has got me thinkin’. Many people are saying the ad is cheesy and not representative of what Australia has to … Continue reading
Posted in ATL, Australian Tourism, marketers, opinion, unique selling proposition
1 Comment
Behind the Line 