Category Archives: creating value

Digital Sports Summit Kyle Spencer Warriors

First up as Digital Sport Summit was Kyle Spencer Executive Director Team Marketing at the Golden State Warriors. Kyle took us through some of the key growth stats for facebook and twitter. Medium 2009 2010 Twitter 75 mil 175 mil … Continue reading

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Synopsis of ProBlogger

Part four of notes from Digital Sports Summit – hope I’m not boring you all stupid and you’re finding this vaguely useful! Darren Rowse is a Melbourne Blogging institution, he gave some great tips on blogs but this transalates on … Continue reading

Posted in blogging, brand promise, creating value, customer Experience, keeping it simple, personal brand, social media | Tagged , , , , , | Leave a comment

Synopsis Jonathan Simpson Essendon Football Club

So part two of my notes from the Digital Sports Summit. Jonathan Simpson had a great presentation which started out with us having a number of things under our chairs and he had people speak out each one and then related … Continue reading

Posted in creating value, customer loyalty, customer service, Facebook, online purchase, social media | Tagged , , , , | 3 Comments

Creating value out of nothing….

I was responsible for the MYOB Cover product during most of my time at MYOB. This is a support product people purchase after  buying the software, which gives them access to technical support and upgrades (and, at the time I started, not … Continue reading

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