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Category Archives: building trust
Playing dumb – making it work for you
Much of my career has been spent liaising between marketing/the business and the IT department in number of industries I knew nothing about until I was part of them. With CRM and web being my major specialities since my first … Continue reading
Posted in building trust, career, marketers, personal brand
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My first Telstra Rant!
Firstly I will start by declaring I worked for Telstra back in the 90s for four years before being made redundant. I bear no ill will toward the company for this – in fact, it was the best thing that’s … Continue reading
Posted in brand promise, building trust, customer Experience, customer service
Tagged customer experience
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Behind the Line 