Category Archives: building trust

Playing dumb – making it work for you

Much of my career has been spent liaising between marketing/the business and the IT department in number of industries I knew nothing about until I was part of them. With CRM and web being my major specialities since my first … Continue reading

Posted in building trust, career, marketers, personal brand | Leave a comment

My first Telstra Rant!

Firstly I will start by declaring I worked for Telstra back in the 90s for four years before being made redundant. I bear no ill will toward the company for this – in fact, it was the best thing that’s … Continue reading

Posted in brand promise, building trust, customer Experience, customer service | Tagged | 2 Comments