About

Hi I’m Anna I’m a marketer and work in customer experience, currently in Sports Marketing in the horse racing industry but have worked in a number of different industries mainly IT&T. I am starting out on a new journey and this blog is the beginning of this new adventure.

I have called it Behind the Line as I’m trying to show a the reality of being a marketer I love it but it comes with its challenges.

Opinions here are my own and not those of my employer.

2 Responses to About

  1. Martyn Duckmanton says:

    Finally a marketer who truly believes the customer experience is at the heart of the business transaction.

    Looking forward to more posts, Anna.

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