Hi I’m Anna I’m a marketer and work in customer experience, currently in Sports Marketing in the horse racing industry but have worked in a number of different industries mainly IT&T. I am starting out on a new journey and this blog is the beginning of this new adventure.
I have called it Behind the Line as I’m trying to show a the reality of being a marketer I love it but it comes with its challenges.
Opinions here are my own and not those of my employer.
Behind the Line 
Finally a marketer who truly believes the customer experience is at the heart of the business transaction.
Looking forward to more posts, Anna.
thanks Marty doing my best to keep the dream alive!