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Category Archives: ATL
Brand promise – are you keeping it?
Reading the mumbrella article by Tony Richardson on how much he loves the ANZ Banks’ Barbara Ads reminds me of how much I don’t love them. The ANZ ads annoy me and highlight the gap between what their brand campaign promises and the … Continue reading
Posted in ATL, brand promise, customer service, marketers
Tagged brand promise, truth in advertising
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Facebook Advertising – building your brand or theirs?
Steve Sammartino (@sammartino), who writes an excellent start-up blog and inspired me to start this blog, recently said he doesn’t believe people pay to advertise on Facebook because it builds up that Facebook page, and not their own site. I … Continue reading
Posted in ATL, Facebook, marketers, social media
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Tourism Australia’s New Ad Campaign
ATL marketing is not my area of expertise, but reading about Tourism Australia’s new ad campaign on mumbrella, and the subsequent comments, has got me thinkin’. Many people are saying the ad is cheesy and not representative of what Australia has to … Continue reading
Posted in ATL, Australian Tourism, marketers, opinion, unique selling proposition
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Behind the Line 