Category Archives: Uncategorized

Cultivating a Culture of Failure

In 2000/01 I was fortunate enough to work for in the UK.  During this time I worked very closely with Carl Lyons – Marketing Director, and had a great amount of contact with co founders Martha Lane Fox and Brent … Continue reading

Posted in culture, failure, keeping it simple,, marketers, opinion, Uncategorized | 1 Comment

Digital Sports Blog Part 3 Mobile, Fantasy and Print

Part three of my synopsis of Digital Sports Summit cover three speakers on mobile, fantasy sports and print media to digital. Cricket Victoria Anthony Harrison from Cricket Victoria took us through some mobile application and web side of things. Mobile … Continue reading

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Synopsis of Jeramie McPeek at Digital Sports Summit

Wow I have just returned from Digital Sports Summit in Melbourne. What an amazing day… It was great to be inspired by others, hear what they’re doing and for me thinking great I am going OK got a long way to go but … Continue reading

Posted in brand promise, customer loyalty, digital life, Facebook, keeping it simple, social media, social media policy, sports marketing, Uncategorized | Tagged , , , , , , | 1 Comment

The time for action – what do I want to be when I grow up?

This weekend I attended Start-up School run by Steve Sammartino of Rentoid, and it was an awesome weekend.  I attended because I wanted to get some ideas for a start-up and how to get it going, as well as just to … Continue reading

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