Category Archives: lifetime value

Kim Trengove Tennis Australia Digital Team

Kim Trengove was the second speaker from Tennis Australia Digital Team which incorporates TA and the Australian Open . As a former fanatic (Boston Tie 1999, France final 2000 and Spain final 2001) and tennis lover I was thrilled to hear Kim … Continue reading

Posted in lifetime value, social media, sports marketing | Leave a comment

Business Start up Ready Reckoner

I have done a small tool in excel for people who are looking to set up some type of consulting business. You can plug in how much you charge per hour, how many clients you see and then put in … Continue reading

Posted in business startup, keeping it simple, lifetime value, profitability | Tagged | 3 Comments

Creating value out of nothing….

I was responsible for the MYOB Cover product during most of my time at MYOB. This is a support product people purchase after  buying the software, which gives them access to technical support and upgrades (and, at the time I started, not … Continue reading

Posted in creating value, customer Experience, customer loyalty, lifetime value | Leave a comment

Pricing, Finance/Admin and Customers

I have been very closely associated with call centres for a large part of my career and I now have overall responsibility for a small customer service centre. Last week one of my staff called me up to say a customer had purchased … Continue reading

Posted in customer Experience, customer loyalty, customer service, lifetime value, marketers, pricing | 2 Comments