Category Archives: keeping it simple

Cultivating a Culture of Failure

In 2000/01 I was fortunate enough to work for http://www.lastminute.com in the UK.  During this time I worked very closely with Carl Lyons – Marketing Director, and had a great amount of contact with co founders Martha Lane Fox and Brent … Continue reading

Posted in culture, failure, keeping it simple, lastminute.com, marketers, opinion, Uncategorized | 1 Comment

Business Start up Ready Reckoner

I have done a small tool in excel for people who are looking to set up some type of consulting business. You can plug in how much you charge per hour, how many clients you see and then put in … Continue reading

Posted in business startup, keeping it simple, lifetime value, profitability | Tagged | 3 Comments

Synopsis of ProBlogger

Part four of notes from Digital Sports Summit – hope I’m not boring you all stupid and you’re finding this vaguely useful! Darren Rowse is a Melbourne Blogging institution, he gave some great tips on blogs but this transalates on … Continue reading

Posted in blogging, brand promise, creating value, customer Experience, keeping it simple, personal brand, social media | Tagged , , , , , | Leave a comment

Synopsis of Jeramie McPeek at Digital Sports Summit

Wow I have just returned from Digital Sports Summit in Melbourne. What an amazing day… It was great to be inspired by others, hear what they’re doing and for me thinking great I am going OK got a long way to go but … Continue reading

Posted in brand promise, customer loyalty, digital life, Facebook, keeping it simple, social media, social media policy, sports marketing, Uncategorized | Tagged , , , , , , | 1 Comment

Keeping it simple and direct

Wow! I was blown away yesterday. At work we had sent out a regular email to our customer database about various things going on in the industry with a link to subscribe to our monthly magazine. There was no special … Continue reading

Posted in customer Experience, customer service, keeping it simple, online purchase | Tagged , | Leave a comment