Category Archives: Facebook

How much control do you give to facebook?

For a while now I have been thinking about facebook and how much sporting organisations in particular but business in general, are giving over the control of their customers to facebook. A few people have got me thinking about this … Continue reading

Posted in customer Experience, customer loyalty, Facebook, profitability, sports marketing, unique selling proposition | 1 Comment

Synopsis Jonathan Simpson Essendon Football Club

So part two of my notes from the Digital Sports Summit. Jonathan Simpson had a great presentation which started out with us having a number of things under our chairs and he had people speak out each one and then related … Continue reading

Posted in creating value, customer loyalty, customer service, Facebook, online purchase, social media | Tagged , , , , | 3 Comments

Synopsis of Jeramie McPeek at Digital Sports Summit

Wow I have just returned from Digital Sports Summit in Melbourne. What an amazing day… It was great to be inspired by others, hear what they’re doing and for me thinking great I am going OK got a long way to go but … Continue reading

Posted in brand promise, customer loyalty, digital life, Facebook, keeping it simple, social media, social media policy, sports marketing, Uncategorized | Tagged , , , , , , | 1 Comment

Facebook Advertising – building your brand or theirs?

Steve Sammartino (@sammartino), who writes an excellent start-up blog and inspired me to start this blog,  recently said he doesn’t believe people pay to advertise on Facebook because it builds up that Facebook page, and not their own site. I … Continue reading

Posted in ATL, Facebook, marketers, social media | 3 Comments

Facebook Marketing and Controversy

I work in sports marketing in an industry that is rife with controversy and makes it into the newspapers most days. Recently there has been a lot more controversy around a particular part of the industry, which has led to many … Continue reading

Posted in controversy, Facebook, social media, social media policy | Leave a comment